Google plans to enhance its virtual assistant with generative AI technologies, according to a report by Axios, as the buzzy tech infiltrates more consumer-facing products. Verified. Missing Iowa Anchor Jodi Huisentruit Had ‘Secret Fling’ 10 Days Before. trishla. com; Trishla is an Adweek staff reporter covering tech policy. Rebecca Shore chose a non-traditional career path in the legal field, one where the sky was the limit. By Trishla Ostwal . Ahead of the 2024 elections, Microsoft-owned ad-tech firm Xandr will no longer allow political ads to run on its platform, according to an email obtained by Adweek. —Trishla Ostwal. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal. View Trishla Ostwal’s professional profile on LinkedIn. Lindsey McInerney wears many hats. Support science literacy this Giving Tuesday. PMC has seen a 46% increase in total revenue from first-party data year over year. Recommended articles Popular Now. The. ostwal@adweek. Regional As seen in: Adweek, Medium, Flipboard, The. AI News . ostwal@adweek. Read More. She’s a certified CrossFit level 1 trainer, a hiker, a queer woman, a dog parent and a novice shepherd. Crain’s is spotlighting women in the business and nonprofit worlds who are mapping out bold moves, taking big risks and making decisions of real consequence for their. With more people choosing to opt out of excessive data tracking, targeting audiences across platforms like Facebook has become more tricky for brands like Fabletics and Rihanna. com; Trishla is an Adweek staff reporter covering tech policy. Back Submit. By Stephen Lepitak & Trishla Ostwal . There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. To keep advertisers happy, the company plans. Follow. Organic. S, U. com; Trishla is an Adweek staff reporter covering tech policy. Google antitrust trial marked a climactic moment Monday as Google boss Sundar Pichai took the stand defending the search engine’s market dominance. . By Trishla Ostwal TikTok’s attempt to increase transparency—and woo Washington lawmakers and civil society organizations to remain operating in the U. com; Trishla is an Adweek staff reporter covering tech policy. Recommended articles Popular Now. Recommended articles Popular Now. Trishla Ostwal Expand search. Recommended articles Popular Now. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. P&G’s Marc Pritchard Challenges Marketers to Pursue Growth in New Ways. Meta launched its Threads app late Wednesday evening in July, a day earlier than expected. But mostly, she’s a [email protected] Generative AI News and Top Stories . Rising sea levels are exacerbating erosion and flooding, and could. m. trishla. Follow. Meta Platforms Inc. com; Trishla is an Adweek staff reporter covering tech policy. Peacock. In his State of the Union Speech last night, President Biden called on Congress to pass legislation that limits big tech firms from collecting and using children’s data [email protected] billion on Thursday by Italy’s competition regulator, the Autorità Garante della. com; Trishla is an Adweek staff reporter covering tech policy. com; Trishla is an Adweek staff reporter covering tech policy. Covid-19 swept across the world, Joe Biden was elected U. com; Trishla is an Adweek staff reporter covering tech policy. The boom in generative artificial intelligence has brands grappling to benchmark themselves against others and struggling with how to move forward with tangible use cases. By Trishla Ostwal For jobs site Indeed, its efforts in using data clean rooms to reach audiences—and ultimately, grow revenue—are paying off. ostwal@adweek. By Trishla Ostwal. Recommended articles Popular Now. com; Trishla is an Adweek staff reporter covering tech policy. trishla. Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. Ahead of the 2024 elections, Microsoft-owned ad-tech firm Xandr will no longer allow political ads to run on its platform, according to an email obtained by Adweek. com; Trishla is an Adweek staff reporter covering tech policy. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . ostwal@adweek. By Trishla Ostwal . Trishla Ostwal 1w Report this post Report Report. Its ad model lets. trishla. The pandemic was tough on the theatre industry. By Mark Stenberg & Trishla Ostwal . Against the backdrop of [email protected] Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from dat. The French privacy watchdog, Commission nationale. By Trishla Ostwal . Thursday night, EU. In addition to the looming demise of the cookie, myriad incoming state privacy laws will be a challenge for advertisers. 3. The already fraught relationship between tech giants and news publishers is getting more complex, thanks to generative artificial intelligence, which is busy upending the media. vs. By Trishla Ostwal . In meetings with agency and brand leadership this week, Elon Musk, Twitter’s new owner, has been receptive to concerns about hate speech on. By Trishla Ostwal . The boom in generative artificial intelligence has brands grappling to benchmark themselves against others and struggling with how to move forward with tangible use cases. Recommended articles Popular Now. By Trishla Ostwal. California’s hotly debated Delete Act (SB 362), if passed, could upend the ad-tech data broker market. big tech companies and European regulators over cross-border data transfer has led to some extreme claims in recent weeks. Republican ad buyers are enthusiastic whilst Democratic ad buyers are losing…By Trishla Ostwal. By Trishla Ostwal. Currently doing grad school things at Columbia Journalism School. Uber was a company in transition when Ruby Zefo began her tenure at the company in August 2018. By Trishla Ostwal . Recommended articles Popular Now. Having accepted the position as an associate. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. By Trishla Ostwal . The Skims and NBA Partnership Is a Masterclass in Brand Repositioning. New: I spoke with several political ad buyers about their plans for Twitter ads. Meta Platforms Inc. Adweek/Getty [email protected] Trishla Ostwal . DoubleVerify, the ad-tech company that helps shield advertisers from fraud, is launching a new measurement currency as an alternative to the third-party cookie. has once again considered pulling the plug on Europe, due to tightening data-sharing regulations. . com; Trishla is an Adweek staff reporter covering tech policy. Amid the flurry of generative AI developments, Adweek’s weekly AI Watch roundup captures the latest news, regulatory proceedings and business developments revolving around. Although brands and publishers are building on their first-party data capabilities, the industry is largely unprepared for the signal loss that’s to come with the tightening. trishla. Recommended articles Popular Now. This week, Texas became the 10th state—and the fifth state this year—to pass a consumer privacy bill that gives the state’s residents more control over their data. Adweek is the leading source of news and insight serving the brand. Now on the look out for other TOS, End User Agreements, and B2B contract for #AIprovisions and data scraping Honored that my opinion posted yesterday, led to a. Ron Wyden’s (D-OR) inquiry earlier this summer about the threat posed by foreign spies. Read More. Google announced changes to its political content policy ads for audio and video. The. This button displays the currently selected search type. Recommended articles Popular Now. Civil Rights Attorney, Michael Sussman submitted a letter to the U. In addition to the looming demise of the cookie, myriad incoming state privacy laws will be a challenge for advertisers. Shore decided to join the National Aeronautics and Space Administration. Docu filmmaker from Mumbai, India. S. Covid-19 swept across the world, Joe Biden was elected U. Digitas. The Real Ways Synthetic Data Is Changing Advertising . Bipartisan senators advanced an updated bill today that, if passed, changes how small publishers seek fair compensation from tech giants that make billions off their content. 23, over 30 small and medium media outlets in Australia stopped publishing news for 24 hours, protesting against Meta’s failure to pay publishers for the. The transcript below is edited and condensed for clarity. Martin to finish writing the fantasy novel series the show was based on, A. ostwal@adweek. trishla. By Trishla Ostwal & David Cohen . Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. S. Recommended articles Popular Now. The digital transition has proven bittersweet for many female journalists, as some of the same qualities that make the internet such a valuable tool [email protected] Trishla Ostwal . The bill—introduced earlier. Adweek is the leading source of news and insight serving the brand. and 6. By Trishla Ostwal . By Trishla Ostwal . By Trishla Ostwal . The transcript below is edited and condensed for clarity. 5 billion—she was rejected. Recommended articles Popular Now. View Trishla Ostwal’s professional profile on LinkedIn. While Microsoft’s swift hiring of Sam Altman could boost its position as the frontrunner in the race of AI, there are unintended consequences that will benefit Google’s. ostwal@adweek. Nike Names New CMO to Help Write Its Next Chapter; Angel Reese Is Taking Her. Mobile gaming platform. Follow. Recommended articles Popular Now. trishla. Recommended articles Popular Now. California lawmakers passed a distinctive bill designed to improve the online safety and privacy of children in the absence of federal law. By Trishla Ostwal . By Trishla Ostwal . Recommended articles Popular Now. By Trishla Ostwal . Adweek editors are sharing their thoughts on all of the ads airing during Super Bowl 57. November 3, 2023. Home improvement retailer The Home Depot’s Canada arm was found sharing people’s in-store purchase e-receipts with Facebook owner Meta without the knowledge or consent of. trishla. trishla. com; Trishla is an Adweek staff reporter covering tech policy. S. Now, numbers are emerging on how environmentally beneficial AI is. Excited to announce my next big adventure at Adweek as a tech policy reporter! 81 9 Comments. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. By Trishla Ostwal . ostwal@adweek. m. Advertising powerhouse Criteo has found itself in GDPR hot waters with a massive fine of $44 million for breaching GDPR rules. trishla. This year started on a musical note for Mastercard with the launch of the Mastercard Artist Accelerator in April, a Web3-based program supporting emerging artists. By Trishla Ostwal December 6, 2021. Marketer response to Meta reportedly building its own decentralized Twitter clone app this summer is tepid, three industry leads told Adweek. Facebook’s parent company Meta closed the year with its first-ever year-over-year decline in ad revenue due to a weak economic climate and Apple’s privacy rules. Why Swifties Should Be More Than Just A Target Audience to Brands. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. A couple weeks back, PAN Team Media sat down on a Friday afternoon to chat with Adweek tech policy reporter Trishla Ostwal. Nearly a decade ago, agency vet Ian Sohn began transitioning into leadership roles, a career shift that also ushered in increased stress and anxiety. On Tuesday, Congresswomen Anna G. For her beat, Ostwal focuses primarily on big tech, reporting on privacy and security, antitrust, data protection and regulations. By Trishla Ostwal . With the Hollywood writers strike. By Trishla Ostwal. Currently doing grad school things at Columbia Journalism School. Five states—California, Virginia, Colorado. By Trishla Ostwal . Recommended articles Popular Now. Recommended articles Popular Now. Meta used its in-person NewFronts presentation to make sure that brands know how to use its video tools, like in-stream video and Reels, as well as touting brands’ push into. trishla. By Trishla Ostwal . S. , Converse claimed its handle, marking its entry on the Twitter. Nov 20, 2023. com. trishla. The trouble is, many of the. Trishla Ostwal 3w Report this post The constellation of Web3 may have lost its charm within adland, however, Raja Rajamannar welcomes the cooling of vanity NFTs in favor of utility NFTs. @trishlaostwal; trishla. The last few months of 2022 have seen some unusual market dynamics, including an increasingly murky future for Twitter with forecasts of it shedding users,. (She/Her) Tech Policy Reporter, Adweek. trishla. Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. Recommended articles Popular Now. By Trishla Ostwal. In a bid to regulate and review content posted by users, TikTok has poached hundreds of content moderators in Europe from outsourced companies that previously served. Announces Strategic. By Trishla Ostwal Google parent company Alphabet announced second-quarter revenue of [email protected] Trishla Ostwal . In the fall of 2018, Sridhar Ramaswamy decided to quit his nearly 16-year stint at Google where he worked on monetizing data for Google’s ad business. Microsoft will soon charge businesses $30 each month per a user for its generative AI features in its Office products such as Excel, PowerPoint and Word, the company announced. Back Submit. By Trishla Ostwal . Built on the combined capabilities of GPT-4 and Dall-E 2, within. morley@adweek. Fox Sports Broadcasters Get Team Jackets in Comedic NFL Campaign. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. Five states—California, Virginia, Colorado. By Trishla Ostwal . Elon Musk’s choice to onboard NBCU ad sales chief Linda Yaccarino has left marketers on the edge of their seats, while Yaccarino inherits a company in absolute turmoil. By Mark Stenberg & Trishla Ostwal . Recommended articles Popular Now. By Trishla Ostwal December 6, 2021 at 7:00 am Virginia’s Tangier Island is rapidly disappearing. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal If it feels like we’ve been talking about the death of the cookie for years, it’s because we have. By Trishla Ostwal . ostwal@adweek. Accept Cookies. Forrester’s 2024 Predictions: AI Underpins Agencies’ Shifting. NBCUniversal Aims to Democratize CTV Through More Accessible Tech for Ad Buyers. The most relevant issues in the order for marketers are deepfakes, data privacy and AI in the workplace. Friday, January 20, 2023 | 9:00 a. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . Some, including the U. Follow. The constant tug-of-war between the U. 1. Trishla Ostwal 1w Report this post 🚨 According to industry execs, the 5% figure is viewed as rather conservative, and the actual inflation rate during search auctions can exceed 100%. Podcast Producer of the Year, Best Storytelling Podcast. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. By Trishla Ostwal . By Trishla Ostwal . Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that’s led to a focus on growing online audiences. Recommended articles Popular [email protected] billion, up 13% from the same period last year, but missing estimates of $70. Here’s Who Showed Up to Brian Stelter’s Book Launch Party. The eighth week of the U. Mark Read on WPP’s Latest Mega Merger—the. By Trishla Ostwal. By Trishla Ostwal . trishla. By Trishla Ostwal . Google said today it would hold off on its plan to get rid of third-party tracking cookies until at least 2024. K. Previously, companies like Cuebiq, Foursquare and Precisely PlaceIQ found themselves caught in the webs of bad actors who harvested user data in places. S. By Trishla Ostwal . A journalist with experience in print, digital content and audio stories. Failing to include early voters in audience segment targeting could have led to nearly $1. Recommended articles Popular Now. ostwal@adweek. Nike Names New CMO to Help Write Its Next Chapter; Angel Reese Is Taking Her. That’s mostly due to questions. As seen in: Adweek, Medium, Flipboard, The Epoch Times, Science News, NewsBreak, Science News for Students. The advertising industry is increasingly adopting generative AI to improve workflow and save time on mundane tasks, albeit at uneven rates. S. There, she wrote a wide range of stories on everything from the. S District Court Judge William Pauley III to accept Fight For NYCHA as a third. If approved by the court, it would be among the 10 biggest data-privacy class-action [email protected]. S. K. Recommended articles Popular Now. Staying abreast with the smorgasbord of gen AI tools in the market is one challenge. Cathy Butler CEO, Organic. Pink Card. Trishla Ostwal/Meta. By Trishla Ostwal . In the age of digital scams, a new threat is casting a shadow over the world of online gaming in the form of bots driven by artificial intelligence. com; Trishla is an Adweek staff reporter covering tech policy. Meta finds itself in the crosshairs of a class-action lawsuit for allegedly building a secret workaround to Apple’s 2021 App Tracking Transparency (ATT) system, allowing it. Politics, Technology. com; Trishla is an Adweek staff reporter covering tech policy. MSNBC’s Nicolle Wallace Welcomes Her 2nd Child; Apple’s Holiday Ad Is a. trishla. S. In May this year, WPP partnered with chipmaker Nvidia to create ads using generative artificial intelligence. By Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. Meta’s new Twitter clone app—Threads—launched Wednesday night, a day earlier than had been expected. , Converse claimed its handle, marking its entry on the [email protected] Ostwal Tech Policy Reporter, Adweek Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation,. Nike Names New CMO to Help Write Its Next Chapter; Angel Reese Is Taking Her. When expanded it provides a list of search options that will switch the search inputs to match the current. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered [email protected]. Hoping to cement its lead in the artificial intelligence-powered platform race, Snapchat launched its latest generative AI selfie feature, Dreams,. In his State of the Union Speech last night, President Biden called on Congress to pass legislation that limits big tech firms from collecting and using children’s data on. It was May of 2018, spring was becoming summer, and Kinjal Shah was prepared to leave her home in Boston and move to San Francisco. Trishla Ostwal’s Post Trishla Ostwal 16h Edited Report this post This just in: With GenAI marketing tools on Google Cloud, introduced by Typeface and GrowthLoop, marketers can rapidly generate. com; Trishla is an Adweek staff reporter covering tech policy. Announces Strategic. Exclusive: BuzzFeed Inc. @trishlaostwal; trishla. The government body of the European Union, the European Commission, is facing a lawsuit over an alleged data breach related to transferring personal data from Europe to the U. trishla. By Trishla Ostwal. By Trishla Ostwal. trishla. Now on the look out for other TOS, End User Agreements, and B2B contract for #AIprovisions and data scraping Honored that my opinion posted yesterday, led to a. Trishla [email protected] Trishla Ostwal . S. IAB. By Trishla Ostwal. Trishla Ostwal 1mo Edited Report this post The fifth week of the U. By Trishla Ostwal . By Trishla Ostwal . The Skims and NBA Partnership Is a Masterclass in Brand Repositioning. By Trishla Ostwal . Trishla Ostwal. Now, numbers are emerging on how environmentally beneficial AI is. com; Trishla is an Adweek staff reporter covering tech policy. ostwal@adweek. By Trishla Ostwal . By Trishla Ostwal . Currently, three companies on the buy side—Google, Criteo and RTB House—are. When Mike Sotelo, vice president of digital content and experience at ad agency Alma, experimented with OpenAI’s generative artificial intelligence tool GPT-3 in Spanish. trishla. —Trishla Ostwal. The Federal Trade Commission hosted a public forum today regarding its Advanced Notice of Proposed Rulemaking (ANPR) on “commercial surveillance and data security. Recommended articles Popular Now. “I wasn’t what they were looking for. ostwal@adweek. By Trishla Ostwal Mobile app WeAre8—which launches in the U. com; Trishla is an Adweek staff reporter covering tech policy. NWSL Strikes Unprecedented $240 Million 4-Year TV Rights Deal. com; Trishla is an Adweek staff reporter covering tech policy. Recommended articles Popular Now. 30 p. Read writing from Trishla Ostwal on Medium. By Trishla Ostwal. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. trishla. The boom in generative artificial intelligence has brands grappling to benchmark themselves against others and struggling with how to move forward with tangible use cases. Announces Strategic. Corporations often look at the field with their marketing lenses on believing that an investment in PR will impact their bottom line immediately – but this thinking is significantly flawed. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. P&G’s Marc Pritchard Challenges Marketers to Pursue Growth in New Ways. Recommended articles Popular Now. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. More Stories from Science News on Science & Society. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. By Trishla Ostwal . By Trishla Ostwal . com; Olivia is Adweek's senior reporter specializing in. com; Trishla is an Adweek staff reporter covering tech policy. As more brands enter the metaverse—a loosely defined term for immersive, virtual platforms—marketers are serious about exploring revenue opportunities, but critical to. Art created by artificial intelligence does not get copyright protection, a federal judge upheld a decision late last week. trishla. By Trishla Ostwal . 125 billion (€4. Trishla Ostwal 3w Report this post Report Report. Leadership & Talent Microsoft Appoints New CMO as It Focuses on the 'Era of AI' CMO Chris Capossela leaves after 32 years Microsoft By Trishla Ostwal After a 32-year run, Microsoft’s chief. By Trishla Ostwal . The Federal Trade Commission (FTC) announced a settlement of $2 million with OpenX, the programmatic advertising company, for allegedly collecting personal [email protected]@adweek. Exclusive: BuzzFeed Inc. Trishla Ostwal. Recommended articles Popular Now. . Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. However. The DSA is a part of a two-fold blow by the EU to address the challenges posed by the emergence of tech giants, writes Trishla [email protected] Ostwal is a recent graduate of Columbia University School of Journalism. This was nearly three years [email protected]@adweek. 70% of people who experience a lack of relevancy with ads are often spammed and receive inaccurate information in brand communications, according to a report by customer. Trishla Ostwal was a fall 2021 science writing intern. The. She will leave in the fall but will. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. Publisher CafeMedia, which runs sales for titles like MacRumors and Stereogum, has managed to recoup millions of dollars in previously blocked ad revenue over the last two years. Trishla Ostwal 1mo Report this post Report Report. “I wasn’t what they were looking for,” she recalled. trishla. By Trishla Ostwal . Adweek.